Santa Monica Place Set to Reopen as Upscale Outdoor Shopping Venue
Frank Gehry a world renowned architect has designed the Santa Monica Place mall hoping this suburban style mall can create a vibrant, hip new shopping outdoor venue. The Macerich Company has spent 265 million to tear down the original mall at third Street and Broadway and rebuild this three-story 550 ft.² upscale shopping venue.
It will include a Nordstrom and Bloomingdale's Department stores high-end restaurants, a food market anything close proximity to the Third Street Promenade. The chief executive of Macerich Company is hoping that he can provide luxury shopping opportunities more in line with his affluent clientele. He is helping to gross what the stores in the Promenade do which is an average of $1000 per square foot. Macy's and Robinsons May were removed from the mall hoping to attract high end retailers. Nordstrom agreed to be a part of the Santa Monica Place because of its desirous location. Macy's gave way to an upscale sister Bloomingdale's. Soon Barney's and Tiffany and Company, Betsey Johnson and Louis Vuitton all got on board. By the way, Nordstrom runs online only savings. Do not forget to check them right now. With Nordstrom Coupon Codes you can save even more.
Macerich Co. also had plans to create restaurants and food stores that will take up one third of the space in the center. Six chef driven fancy restaurants and nine fast casual dining spots will be included. There will be a marketplace inspired by the Ferry Building in San Francisco and will house delicacies such as gourmet chocolates, cheeses and fresh bread.
The idea is to create an artisan environment intended to cater to foodie types of people. There will be an outdoor third level with olive trees, lounge areas and heaters and is intended to be a social gathering spot which will attract locals and tourists alike.
The signature feature that Frank Gehry incorporated into this building was the use of chain-link for signage. At one point the Santa Monica Place was to be demolished and a 10 acre complex of high-rise condominiums, shops and offices with underground parking was to take its place. Thankfully local critics opposed this plan as they felt it would overwhelm the city downtown and with the help of Frank Gehry, as architect and the chief executive of Macerich Company, Santa Monica Place is now its own destination.